Serge Lafrance has been an Associate Professor at HEC Montréal since 2014 and Director of Executive Education since 2016. He has been teaching in the academic field for over 30 years.
HEC Montréal, Canada (2014-2016)
  • MBA Program: Value creation in a competitive context
  • MBA Program: Supervised Projects
  • ED HEC Montreal: Mentorship for Executives
University of Sherbrooke, Canada, (1992-1997): Full-time teaching
  • M.Sc. Program: International Marketing
  • MBA Program: Specialized Seminar in Marketing, Commercial Decisions
  • Executive MBA Program (EMBA): Specialized Seminar in Marketing, International Marketing
  • BBA Program: International Marketing, Marketing Policies, Marketing FundamentalsCertificate Program: Marketing Fundamentals

HEC Montréal - (Hautes Études Commerciales), Montréal, Canada (2003)

  •  Executive Development Center: Capturing Tomorrow's Consumers
ESCEM Management School, France (2003)
  • Executive MBA program: Market Analysis
University of Casablanca, Morocco, (2002)
  • Executive MBA program: Business Decisions
University of Santiago, Chile (1996)
  • Executive MBA program: Business Decisions
Canadian Centre for International Studies and Cooperation (CECI) (1992)
  • Trainer in rural economic development in an international cooperation context
West African Chambers of Commerce, Lomé (Togo) (1991)
  • Seminar on Strategic Planning and Marketing for African executives from Benin, Togo, and Ivory Coast