Conférences

Serge Lafrance est un conférencier régulier auprès d'auditoires professionnels et académiques, autant au Canada qu'à l'étranger.

Empowering Executive Education; Ecole des dirigeants / Executive Education HEC Montréal - Canada; UNICON Team Development Conference; Primary representaive HEC Montréal, Host of the Conference, Speaker: "Membership Benchmarking Survey Results"; UNICON Board Member, Co-Chair Benchmarking Committee and Co-Chair Continuity Committee; 2023
Nurturing a more cooperative world through Executive Education; Cheung Kong Graduate School of Business (virtual); UNICON Annual Workshop; Primary representative HEC Montréal, UNICON Board Member and Co-Chair Benchmarking Committee; 2023
Impact: Society, Learning and Business; Fundação Dom Cabral, Brazil; UNICON Director's Conference; Primary representative HEC Montréal, UNICON Board Member and Co-Chair Benchmarking Committee; 2023
Responsible Leadership and sustainability; UBC Sauder School of Business - Canada; UNICON Team Development Conference; Primary representative of HEC Montréal, Speaker: "Membership Benchmarking Survey Results"; UNICON Board Member and Co-Chair Benchmarking Committee; 2022
UNICON's First 50 years & The Future; Cornell University - USA; UNICON Director's conference; Primary representative of HEC Montréal, UNICON Board Member and Co-Chair Benchmarking Committee; 2022

Role of Executive Education in Lifelong Learning: Building for What's Next; Johns Hopkins University Carey Business School - USA (virtual); UNICON Team Development Conference; Speaker: " Challenges facing the Executive Education Industry in the Covid context", Primary representative HEC Montréal and Off-Board Co-Chair of the UNICON Benchmarking Committee; 2021
New Models in the Executive Education Industry: Demand and Supply; Fundação Dom Cabral - Brazil (virtual); UNICON Director's conference; Primary representative of HEC Montréal and Off-Board Co-Chair Benchmarking Committee of UNICON; 2021
Shaping Executive Education in the Fourth Industrial Revolution through Inclusion, Intelligence, Innovation and Impact; Thunderbird School of Management Executive Education, Arizona State University, USA (virtual); UNICON Team Development Conference; Primary representative of HEC Montréal and Benchmarking Committee member of UNICON; 2020
Innovation Through Connection; Yale CT-USA (virtual); UNICON Annual Workshop; Primary representative HEC Montréal and Benchmarking Committee member of UNICON; 2020
Exploring the future world of work and lifetime learning; Darden University, Washington D.C., USA (virtual); UNICON Director's conference; Primary representative of HEC Montréal and UNICON Benchmarking Committee member; 2020
Leading Executive Education in a Changing World; Santa Clara University, USA; UNICON Team Development Conference; Primary representative of HEC Montréal and Benchmarking Committee member of UNICON; 2019
ROI in Executive Education; Rutgers University, USA; UNICON Annual Workshop; Primary representative of HEC Montréal and Benchmarking Committee member of UNICON; 2019
In Search of Identity for Creating the Future in Executive Education; Moscow School of Management Skolkovo, Russia; UNICON Director's Conference; Primary representative of HEC Montréal and Benchmarking Committee member of UNICON; 2019
Executive Education & Beyond: Growth through Unique Partnerships; University of Maryland, Robert H. Smith School of Business, USA / UNICON Team Development Conference; Primary representative of HEC Montréal; 2018
Gallup International Association (GIA) - NGO's & NPO's Global Barometer 2013 (55 pays); Plusieurs conférences données auprès d'organisations mondiales: Amnesty International (London,UK); OXFAM (Oxford, UK); World Healthcare Organization (Geneva, Switzerland); Care (Geneva, Switzerland); World Economic Forum (Cologny, Switzerland); Unicef (Geneva, Switzerland); International Organization of Migration (Geneva, Switzerland); WWF (Gland, Switzerland); Red Cross (Geneva, Switzerland); UNHCR (Geneva, Switzerland); World Trade Organization (Geneva, Switzerland); Fevrier/Mars 2013
Gallup International Association (GIA) - NGO's & NPO's Global Barometer 2012 (55 pays); Plusieurs conférences données auprès d'organisations mondiales; World Healthcare Organization (Geneva, Switzerland); Transparency International (Berlin, Germany); Unicef (Geneva, Switzerland); International Trade Center (Geneva, Switzerland); Red Cross (Geneva, Switzerland); Septembre/Octobre 2012
Accelerating Excellence, Celebrating 65 years; ESOMAR Congress, participant et representant WIN - Gallup International Association (GIA), Septembre 9-12; Atlanta, USA 2012
Challenges and Opportunities in Sustainable Development for the Private Sector, World Bank Program, - Participant mission commerciale - May 21- 24, Washington, DC, USA
65th WIN/GIA (Gallup International Association), International annual conference, Istanbul, Turkey; Americas leader representative & WIN/GIA Academic Committee leader 2012
Développer des affaires hors Québec; Montreal.AD/ Advertising Week; New York, USA 2011
64th WIN/GIA (Gallup International Association), International Annual Conference; Moscow, Russia 2011
Global Marketing Research: Trends and Challengers; 63rd WIN/GIA (Gallup International Association), International Annual Conference; Vienna, Austria, 2010
61st WIN/GIA (Gallup International Association), International Annual Conference; Madrid, Spain 2008
Regional adaptation of Multinationals: Wal-Mart’s Quebec case study, ESOMAR International Conference, Montreal, Canada 2008
Web Survey and Representativeness : With Close to 3 in 10 Canadian Not Having Web Access, Should We Care ? Marketing Research Intelligence Association (MRIA), Annual Conference, Open Skies – Open Minds, Winnipeg, Canada 2008
Qui est infidèle ? L’entreprise ou le client ; L’Express – série conférences; Ontario, Canada 2008
The Disloyal Company, 60th Gallup International Association (GIA); International Annual Conference; Luxembourg, 2007
What Canadians Think About Marketing and Market Research; Market Research Intelligence Association (MRIA), Annual Conference; Our changing communities, Collingwood, Canada 2007
New Canadians, New Attitudes: Building Loyalty; Marketing Magazine Conference, Montreal, Canada 2007
Les entreprises les plus admirées du Québec, Club St-James ; Leger Marketing/Journal Les Affaires, Montréal, Canada 2007
Online Surveys and Results Validity; 59th Gallup International Association (GIA), International Annual Conference; Buenos Aires, Argentina, 2006
Le public vous juge, Congrès de l’assurance et de l’investissement, Montréal, Canada 2006
The Reputation Index, Consulat of Canada, Philadelphia, USA 2006
Sondages en ligne et validité des résultats ; Marketing Research Intelligence Association (MRIA), Annual Conference Conquer Summits; Calgary, Canada 2006
58th Gallup International Association (GIA) International Annual Conference; Belgrade, Serbia & Montenegro 2005
Les sondages par Internet : validité ; Journée Infopresse, Montréal, Canada 2005
56th Gallup International Association (GIA); International annual conference; Estoril, Portugal 2003
Le parlementarisme et les médias, Assemblée Nationale du Québec ; Québec, Canada 1998
Brand Extension: Reactions of consumer loyal to the core brand ; Annual Advanced Consumer Research (ACR) conference, Denver, USA 1997
Le marketing direct : état des recherches ; Congrès IAE, Ecole Supérieure Universitaire de Gestion (ESUG), Toulouse, France 1996
Genèse d’une discipline : le marketing direct, visions historique et épistémologique ; Ecole Supérieure Universitaire de Gestion (ESUG), Toulouse, France 1995
Les effets de la pratique de l’extension de marque : l’impact du niveau de fidélité des consommateurs ; congrès de l’Association Française du Marketing (AFM), Reims, France 1995
The Negative Impact of Brand Extension : The Moderating Role of Brand Loyalty ; Annual conference of the European Marketing Academy, University of Limburg ; Maastricht, Netherlands 1994