Serge Lafrance is Director of Executive Education (ED) and Adjunct Professor at HEC Montreal. He is also member of the institution's Executive Committee since May 2024.

ED provides executive education to over 9,000 professionals, managers, executives, and entrepreneurs annually.

Its offerings consist of over 100 short-term courses in all areas of management, customized training for businesses, and two world-class programs in Artificial Intelligence, the Creative Destruction Lab (CDL), and Next AI.

Additionally, it includes the First Nations Executive Education (FNEE), an innovative project co-constructed and propelled by ED in the context of reconciliation with stakeholders of the First Nations.

The programs of ED rank 1st in Quebec and 29th in the world according to the prestigious annual Financial Times ranking (2024).

Serge Lafrance is also a Board member of UNICON (Consortium for University-based Executive Education).

In addition to his role as a board member, he chairs the Benchmarking Committee and the Continuity Committee of the network.

Founded in 1972, UNICON brings together 115 leading business schools from 30 countries specializing in executive education.