UNIVERSITY LECTURER
Serge Lafrance has been teaching university courses for over 30 years. Core courses:
HEC Montréal, Canada (2014-2016)
- MBA Program: Value creation in a competitive context
- MBA Program: Supervised Projects
- ED HEC Montreal: Mentorship for Executives
University of Sherbrooke, Canada, (1992-1997): Full-time teaching
- M.Sc. Program: International Marketing
- MBA Program: Specialized Seminar in Marketing, Commercial Decisions
- Executive MBA Program (EMBA): Specialized Seminar in Marketing, International Marketing
- BBA Program: International Marketing, Marketing Policies, Marketing FundamentalsCertificate Program: Marketing Fundamentals
HEC Montréal - (Hautes Études Commerciales), Montréal, Canada (2003)
- Executive Development Center: Capturing Tomorrow's Consumers
ESCEM Management School, France (2003)
- Executive MBA program: Market Analysis
University of Casablanca, Morocco, (2002)
- Executive MBA program: Business Decisions
University of Santiago, Chile (1996)
- Executive MBA program: Business Decisions
Canadian Centre for International Studies and Cooperation (CECI) (1992)
- Trainer in rural economic development in an international cooperation context
West African Chambers of Commerce, Lomé (Togo) (1991)
- Seminar on Strategic Planning and Marketing for African executives from Benin, Togo, and Ivory Coast