Serge Lafrance

CONFERENCES

Serge Lafrance - Conférences
Serge Lafrance is a regular speaker to professional and academic audiences, both in Canada and abroad.
  • Winning in a new era : Futurists's perspectives of our industry. Hong Kong University of Science and Technology (HKUST), Ivey Business School, and Michigan Ross School of Business. UNICON Director's Conference; Primary representative HEC Montréal, UNICON Board Member and Co-Chair Benchmarking Committee; 2024
  • Empowering Executive Education; Ecole des dirigeants / Executive Education HEC Montreal - Canada; UNICON Team Development Conference; Primary representative HEC Montréal, Host of the Conference, Speaker: "Membership Benchmarking Survey Results"; UNICON Board Member, Co-Chair Benchmarking Committee and Co-Chair Continuity Committee; 2023
  • Nurturing a more cooperative world through Executive Education; Cheung Kong Graduate School of Business (virtual); UNICON Annual Workshop; Primary representative HEC Montréal, UNICON Board Member and Co-Chair Benchmarking Committee; 2023
  • Impact: Society, Learning and Business; Fundacao Dom Cabral, Brazil; UNICON Director's Conference; Primary representative HEC Montréal, UNICON Board Member and Co-Chair Benchmarking Committee; 2023
  • Responsible Leadership and sustainability; UBC Sauder School of Business - Canada; UNICON Team Development Conference; Primary representative of HEC Montréal, Speaker: "Membership Benchmarking Survey Results"; UNICON Board Member and Co-Chair Benchmarking Committee; 2022
  • UNICON's First 50 years & The Future; Cornell University - USA; UNICON Director's conference; Primary representative of HEC Montréal, UNICON Board Member and Co-Chair Benchmarking Committee; 2022
  • Role of Executive Education in Lifelong Learning: Building for What's Next; Johns Hopkins University Carey Business School - USA (virtual); UNICON Team Development Conference; Speaker: " Challenges facing the Executive Education Industry in the Covid context", Primary representative HEC Montréal and Off-Board Co-Chair of the UNICON Benchmarking Committee; 2021
  • New Models in the Executive Education Industry: Demand and Supply; Fundacao Dom Cabral - Brazil (virtual); UNICON Director's conference; Primary representative of HEC Montréal and Off-Board Co-Chair Benchmarking Committee of UNICON; 2021
  • Shaping Executive Education in the Fourth Industrial Revolution through Inclusion, Intelligence, Innovation, and Impact; Thunderbird School of Management Executive Education, Arizona State University, USA (virtual); UNICON Team Development Conference; Primary representative of HEC Montréal and Benchmarking Committee member of UNICON; 2020
  • Innovation Through Connection; Yale CT-USA (virtual); UNICON Annual Workshop; Primary representative HEC Montréal and Benchmarking Committee member of UNICON; 2020
  • Exploring the future world of work and lifetime learning; Darden University, Washington D.C., USA (virtual); UNICON Director's conference; Primary representative of HEC Montréal and UNICON Benchmarking Committee member; 2020
  • Leading Executive Education in a Changing World; Santa Clara University, USA; UNICON Team Development Conference; Primary representative of HEC Montréal and Benchmarking Committee member of UNICON; 2019
  • ROI in Executive Education; Rutgers University, USA; UNICON Annual Workshop; Primary representative of HEC Montréal and Benchmarking Committee member of UNICON; 2019
  • In Search of Identity for Creating the Future in Executive Education; Moscow School of Management Skolkovo, Russia; UNICON Director's Conference; Primary representative of HEC Montréal and Benchmarking Committee member of UNICON; 2019
  • Executive Education & Beyond: Growth through Unique Partnerships; University of Maryland, Robert H. Smith School of Business, USA / UNICON Team Development Conference; Primary representative of HEC Montréal; 2018
  • Gallup International Association (GIA) - NGOs - NPOs Global Barometer 2013 (55 countries); several conferences delivered to global organizations: Amnesty International (London, UK); OXFAM (Oxford, UK); World Healthcare Organization (Geneva, Switzerland); Care (Geneva, Switzerland); World Economic Forum (Cologny, Switzerland); UNICEF (Geneva, Switzerland); International Organization of Migration (Geneva, Switzerland); WWF (Gland, Switzerland); Red Cross (Geneva, Switzerland); UNHCR (Geneva, Switzerland); World Trade Organization (Geneva, Switzerland); February/March, 2013.
  • Gallup International Association (GIA) - NGO's & NPO's Global Barometer 2012 (55 pays); several conferences delivered to global organizations; World Healthcare Organization (Geneva, Switzerland); Transparency International (Berlin, Germany); UNICEF (Geneva, Switzerland); International Trade Center (Geneva, Switzerland); Red Cross (Geneva, Switzerland); September/October 2012.
  • Accelerating Excellence, Celebrating 65 years; ESOMAR Congress, participant and WIN - Gallup International Association (GIA) representative, September 9-12; Atlanta, USA 2012.
  • Challenges and Opportunities in Sustainable Development for the Private Sector, World Bank Program, - participation/Trade Mission - May 21- 24, Washington, DC, USA.
  • 65th WIN/GIA (Gallup International Association), International annual conference, Istanbul, Turkey; Americas leader representative & WIN/GIA Academic Committee leader 2012.
  • Developing Business Outside of Quebec, Montreal.AD/ Advertising Week, New York, USA 2011. • 64th WIN/GIA (Gallup International Association), International Annual Conference, Moscow, Russia, 2011.
  • Global Marketing Research: Trends and Challengers; 63rd WIN/GIA (Gallup International Association), International Annual Conference; Vienna, Austria, 2010
  • 61st WIN/GIA (Gallup International Association), International Annual Conference; Madrid, Spain 2008 • Regional adaptation of Multinationals: Wal-Mart’s Quebec case study, ESOMAR International Conference, Montreal, Canada 2008
  • Web Survey and Representativeness: With Close to 3 in 10 Canadian Not Having Web Access, Should We Care? Marketing Research Intelligence Association (MRIA), Annual Conference, Open Skies – Open Minds, Winnipeg, Canada 2008
  • Who is Disloyal? The Company or the Client? L’Express – Speakers Series, Ontario, Canada, 2008.
  • The Disloyal Company, 60th Gallup International Association (GIA); International Annual Conference; Luxembourg, 2007
  • What Canadians Think About Marketing and Market Research; Market Research Intelligence Association (MRIA), Annual Conference; Our changing communities, Collingwood, Canada 2007
  • New Canadians, New Attitudes: Building Loyalty; Marketing Magazine Conference, Montreal, Canada 2007
  • Corporate Reputation in Quebec, Club St-James, Leger Marketing/Les Affaires, Montreal, Canada, 2007.
  • Online Surveys and Results Validity; 59th Gallup International Association (GIA), International Annual Conference; Buenos Aires, Argentina, 2006
  • The Public is Judging You, The Insurance and Investment Convention, Montreal, Canada, 2006.
  • The Reputation Index, Consulate of Canada, Philadelphia, USA, 2006.
  • Online Surveys and the Validity of Results, Marketing Research Intelligence Association (MRIA), Annual Conference, Calgary, Canada, 2006.
  • 58th Gallup International Association (GIA) International Annual Conference; Belgrade, Serbia & Montenegro 2005
  • The Validity of Web Surveys, Infopress Conference, Montreal, Canada, 2005
  • 56th Gallup International Association (GIA); International annual conference; Estoril, Portugal 2003
  • Parliamentary and the Media, Quebec’s National Assembly, Quebec, Canada, 1998.
  • Brand Extension: Reactions of consumers Lloyal to the core brand, Annual Advanced Consumer Research (ACR) Conference, Denver, USA, 1997
  • Le marketing direct: état des recherches (Direct Marketing: Research Overview), IAE Conference, ESUG, Toulouse, France, 1996.
  • Genèse d’une discipline: le marketing direct, visions historique et épistémologique (Genesis of a Discipline: Direct Marketing, Historical and Epistemological Visions), ESUG, Toulouse, France, 1995.
  • Les effets de la pratique de l’extension de marque : l’impact du niveau de fidélité des consommateurs (Brand Extension: The Moderating Role of Consumer Loyalty), Convention of the Association Française du Marketing (AFM), Reims, France, 1995.
  • The Negative Impact of Brand Extension: The Moderating Role of Brand Loyalty, Annual Conference of the European Marketing Academy, University of Limburg, Maastricht, Netherlands, 1994.