Conférences

Serge Lafrance est un conférencier régulier auprès d'auditoires professionnels et académiques, autant au Canada qu'à l'étranger.

• NGOs - NPOs GIA Global Barometer 2013 (55 pays); Plusieurs conférences données auprès d'organisations mondiales: Amnesty International (London,UK); OXFAM (Oxford, UK); World Healthcare Organization (Geneva, Switzerland); Care (Geneva, Switzerland); World Economic Forum (Cologny, Switzerland); Unicef (Geneva, Switzerland); International Organization of Migration (Geneva, Switzerland); WWF (Gland, Switzerland); Red Cross (Geneva, Switzerland); UNHCR (Geneva, Switzerland); World Trade Organization (Geneva, Switzerland); Fevrier/Mars 2013
• NGOs - NPOs GIA Global Barometer 2012; Plusieurs conférences données auprès d'organisations mondiales; World Healthcare Organization (Geneva, Switzerland); Transparency International (Berlin, Germany); Unicef (Geneva, Switzerland); International Trade Center (Geneva, Switzerland); Red Cross (Geneva, Switzerland); Septembre/Octobre 2012
• Accelerating Excellence, Celebrating 65 years; ESOMAR Congress, participant et representant WIN - Gallup International Association (GIA), Septembre 9-12; Atlanta, USA 2012
• Challenges and Opportunities in Sustainable Development for the Private Sector, World Bank Program, - Participant mission commerciale - May 21- 24, Washington, DC, USA
• 65th WIN/GIA (Gallup International Association), International annual conference, Istanbul, Turkey; Americas leader representative & WIN/GIA Academic Committee leader 2012
• Développer des affaires hors Québec; Montreal.AD/ Advertising Week; New York, USA 2011
• 64th WIN/GIA (Gallup International Association), International Annual Conference; Moscow, Russia 2011
• Global Marketing Research: Trends and Challengers; 63rd WIN/GIA (Gallup International Association), International Annual Conference; Vienna, Austria, 2010
• 61st WIN/GIA (Gallup International Association), International Annual Conference; Madrid, Spain 2008
• Regional adaptation of Multinationals: Wal-Mart’s Quebec case study, ESOMAR International Conference, Montreal, Canada 2008
• Web Survey and Representativeness : With Close to 3 in 10 Canadian Not Having Web Access, Should We Care ?, Marketing Research Intelligence Association (MRIA), Annual Conference, Open Skies – Open Minds, Winnipeg, Canada 2008
• Qui est infidèle ? L’entreprise ou le client ; L’Express – série conférences; Ontario, Canada 2008
• The Disloyal Company, 60th Gallup International Association (GIA); International Annual Conference; Luxembourg, 2007
• What Canadians Think About Marketing and Market Research; Market Research Intelligence Association (MRIA), Annual Conference; Our changing communities, Collingwood, Canada 2007
• New Canadians, New Attitudes: Building Loyalty; Marketing Magazine Conference, Montreal, Canada 2007
• Les entreprises les plus admirées du Québec, Club St-James ; Leger Marketing/Journal Les Affaires, Montréal, Canada 2007
• Online Surveys and Results Validity; 59th Gallup International Association (GIA), International Annual Conference; Buenos Aires, Argentina, 2006
• Le public vous juge, Congrès de l’assurance et de l’investissement, Montréal, Canada 2006
• The Reputation Index, Consulat of Canada, Philadelphia, USA 2006
• Sondages en ligne et validité des résultats ; Marketing Research Intelligence Association (MRIA), Annual Conference Conquer Summits; Calgary, Canada 2006
• 58th Gallup International Association (GIA) International Annual Conference; Belgrade, Serbia & Montenegro 2005
• Les sondages par Internet : validité ; Journée Infopresse, Montréal, Canada 2005
• 56th Gallup International Association (GIA); International annual conference; Estoril, Portugal 2003
• Le parlementarisme et les médias, Assemblée Nationale du Québec ; Québec, Canada 1998
• Brand Extension: Reactions of consumer loyal to the core brand ; annual Advanced Consumer Research (ACR) conference, Denver, USA 1997
• Le marketing direct : état des recherches ; Congrès IAE, Ecole Supérieure Universitaire de Gestion (ESUG), Toulouse, France 1996
• Genèse d’une discipline : le marketing direct, visions historique et épistémologique ; Ecole Supérieure Universitaire de Gestion (ESUG), Toulouse, France 1995
• Les effets de la pratique de l’extension de marque : l’impact du niveau de fidélité des consommateurs ; congrès de l’Association Française du Marketing (AFM), Reims, France 1995
• The Negative Impact of Brand Extension : The Moderating Role of Brand Loyalty ; Annual conference of the European Marketing Academy, University of Limburg ; Maastricht, Netherlands 1994