Publications: Books and Articles

• The Disloyal Company, direction and coordination of the collective work, Transcontinental Editions (210 pages), author of Chapter 1: The Disloyal Company – Or the Myth of the Disloyal Consumer (p.17-26) 2009.
• Web Survey and Representativeness: Close to Three in Ten Canadians do not have Access to the Internet. Should We Care? Canadian Journal of Marketing Research, 24.1, MRIA, CJMR Publisher, Vancouver, Canada, 2007.
• International Challenges for Economics and Physical Security (Chapter 1, p.21-35), Voice of the People (186 pages), Gallup International Association Publishing; London, UK, 2006.
• Further Evidence about the Differences between Response Characteristics from Web and Telephone Surveys: Could it be that Information Gathered from Web Surveys is More Valid? Canadian Journal of Marketing Research (CJMR), 23.1, MRIA, CJMR Publisher, Vancouver, Canada, 2006.
• Le mythe de l‘infidélité des consommateurs (The Myth of The Disloyal Consumers), International Management Magazine, HEC, Management School, Montreal, Canada, 2001.
• Regular columnist, Commerce, Transcontinental Editions, (more than 60 articles on marketing and management) 2000-2005.
• Occasional columnist – La Presse newspaper – « Evaluation des sites Web des entreprises canadiennes : Web Perform », en collaboration avec HEC, Montreal, Canada 2000-present.
• Sémiométrie : capter les valeurs par les mots (Semiometry: Capturing the Value of Words), Revue Gestion, Vol.24, HEC, Montreal, Canada, 1999.