Conferences

Serge Lafrance is a regular keynote speaker in Canada and abroad.

• NGOs - NPOs Global Barometer 2013; several conferences and working sessions presenting a global GIA survey (55 countries) : Amnesty International (London, UK); OXFAM (Oxford, UK); World Healthcare Organization (Geneva, Switzerland); Care (Geneva, Switzerland); World Economic Forum (Cologny, Switzerland); Unicef (Geneva, Switzerland); International Organization of Migration (Geneva, Switzerland); WWF (Gland, Switzerland); Red Cross (Geneva, Switzerland); UNHCR (Geneva, Switzerland); World Trade Organization (Geneva, Switzerland); February/March, 2013.
• NGOs - NPOs Global Barometer 2012; several conferences and working sessions presenting a global GIA survey; World Healthcare Organization (Geneva, Switzerland); Transparency International (Berlin, Germany); Unicef (Geneva, Switzerland); International Trade Center (Geneva, Switzerland); Red Cross (Geneva, Switzerland); September/October, 2012.
• Accelerating Excellence/Celebrating 65 years; ESOMAR Congress, WIN- Gallup International Association (GIA) representative, September 9-12, Atlanta, USA, 2012.
• Challenges and Opportunities in Sustainable Development for the Private Sector; World Bank program – participation/Trade Mission Targeting Multilateral Development Banks, May 21st-24, Washington, DC, USA, 2012.
• 65th WIN/GIA (Gallup International Association), International Annual Conference, Istanbul, Turkey, American representative & leader of WIN/GIA Academic Committee 2012.
• Developing Business Outside of Quebec, Montreal.AD/ Advertising Week, New York, USA 2011.
• 64th WIN/GIA (Gallup International Association), International Annual Conference, Moscow, Russia, 2011.
• Global Marketing Research: Trends and Challenges; 63rd WIN/GIA (Gallup International Association), International Annual Conference, Vienna, Austria 2010
• 61st WIN/GIA (Gallup International Association), International Annual Conference, Madrid, Spain 2008.
• Regional Adaptation of Multinationals: Walmart’s Quebec Case Study, ESOMAR International Conference, Montreal, Canada, 2008.
• Web Survey and Representativeness : With Close to 3 in 10 Canadian Not Having Web Access, Should We Care?, Marketing Research Intelligence Association (MRIA), Annual Conference, Open Skies – Open Minds, Winnipeg, Canada, 2008.
• Who is Disloyal? The Company or the Client? L’Express – Speakers Series, Ontario, Canada, 2008.
• The Disloyal Company, 60th Gallup International Association (GIA), International Annual Conference, Luxembourg, 2007.
• What Canadians Think About Marketing and Market Research, Market Research Intelligence Association (MRIA), Annual Conference, Our Changing Communities, Collingwood, Canada, 2007.
• New Canadians, New Attitudes: Building Loyalty, Marketing Magazine Conference, Montreal, Canada, 2007.
• Corporate Reputation in Quebec, Club St-James, Leger Marketing/Les Affaires, Montreal, Canada, 2007.
• Online Surveys and Results Validity, 59th Gallup International Association (GIA), International Annual Conference, Buenos Aires, Argentina, 2006.
• The Public is Judging You, The Insurance and Investment Convention, Montreal, Canada, 2006.
• The Reputation Index, Consulate of Canada, Philadelphia, USA, 2006.
• Online Surveys and the Validity of Results, Marketing Research Intelligence Association (MRIA), Annual Conference, Calgary, Canada, 2006.
• 58th Gallup International Association (GIA) International Annual Conference; Belgrade, Serbia & Montenegro, 2005.
• The Validity of Web Surveys, Infopresse Conference, Montreal, Canada, 2005.• 56th Gallup International Association (GIA); International Annual Conference, Estoril, Portugal, 2003.
• Parliamentary and the Media, Quebec’s National Assembly, Quebec, Canada, 1998.
• Brand Extension: Reactions of Consumers Loyal to the Core Brand, Annual Advanced Consumer Research (ACR) Conference, Denver, USA, 1997.
• Le marketing direct : état des recherches (Direct Marketing: Research Overview), IAE Conference, ESUG, Toulouse, France, 1996.
• Genèse d’une discipline : le marketing direct, visions historique et épistémologique (Genesis of a Discipline: Direct Marketing, Historical and Epistemological Visions), ESUG, Toulouse, France, 1995.
• Les effets de la pratique de l’extension de marque : l’impact du niveau de fidélité des consommateurs (Brand Extension: The Moderating Role of Consumer Loyalty), Convention of the Association Française du Marketing (AFM), Reims, France, 1995.
• The Negative Impact of Brand Extension: The Moderating Role of Brand Loyalty, Annual Conference of the European Marketing Academy, University of Limburg, Maastricht, Netherlands, 1994.