University Lecturer

Serge Lafrance has been active in academia for over 20 years. He is Associate Professor (HEC Montreal) and Senior Advisor at HEC Executive Education Center.

University of Sherbrooke, Quebec, Canada

(1992-1997), full-time substitute professor

• M. Sc. program: International Marketing
• MBA program: Special Marketing Seminar,
  Commercial Decisions
• Executive MBA (EMBA) program:
  Special Marketing Seminar, International Marketing
• BAA program: International Marketing,
  Marketing Policies, Marketing Principles
• Certificate program: Marketing Principles

HEC School of Business Management, Montreal, Canada (2003)

• Centre for Executive Development:
  Attracting The Consumers of Tomorrow

ESCEM Management School, Tours, France (2003)

• Executive MBA: Market Analysis

University of Casablanca, Maroc, (2002)

• Executive MBA: Business Decisions

University of Santiago, Chile (1996)

• CLADEA (Consejo Latino Americano de Escuelas de Administracion) program. International marketing instructor for Chilean, Argentinean and Brazilian professors, Santiago, Chile.

Centre for International Studies and Cooperation (CISC) (1992)

• Teaching rural economic development in the context of international cooperation

West African Chambers of Commerce, Lome, Togo (1991)

• Seminar on strategic planning and marketing for African executives in Benin, Togo and the Ivory Coast.